Governor Undialu to issue formal notice to BSP board and management

Hela Governor Philip Undialu, in his capacity as a shareholder and representative of shareholder companies from Hela Province, has issued formal notice to the Board and Management of Bank of South Pacific [BSP], demanding the immediate rescission of their decision to change the bank’s original logo.

“The original BSP logo, featuring the iconic three Kundus, has long been a symbol of Pacific identity, heritage, and unity.

“Its removal in favor of a new design that resembles controversial symbols such as the Moloch Sigil and Khasar Tamg has caused widespread concern among shareholders and the people of Papua New Guinea,” he said.

He says although BSP expands globally, it must maintain its PNG and Pacific identity. The decision to remove the three Kundus is a direct departure from BSP’s heritage and the cultural values it has long represented.

“This is substantial and our views must be heard.

“Therefore, I propose that this change is substantial and should be an agenda for Shareholders Resolution at the next Annual General Meeting [AGM],” he stated.

Meanwhile, the BSP Group Chief Executive Officer, Mark Robinson understands removing the three kundu drums, the decades-old logo of the largest bank in the country was expected to divide public opinion. 

"We feel that the new brand is very much reflective of our commitment to communities. It is a brand that we got a lot of input from customers and employees of the bank. We knew from the beginning that not everybody would endorse every aspect of our rebranding. 

"We hope over time that more people will embrace it, but we're excited because we think the brand today is very much a brand which does reflect a modern institution investing in its community," Mr. Robinson said.

Mr. Robinson said as the bank continues to focus into other international markets, the rebranding gives a sort of inclusivity to all the customers of the seven existing markets and those that the bank will reach.

"BSP’s refreshed identity reflects its proud PNG heritage and growth across the South Pacific.

"Respecting the unique cultural identities of each market, BSP’s new brand also features locally inspired patterns for each of its seven Pasifika countries. Designed by local artists, these patterns incorporate five core elements — growth, aspiration, care, prosperity, and journey - to tell stories that resonate with each community.

“Our new brand identity reflects who we are today and where we’re headed. This is more than just a new brand — it’s our ongoing commitment to evolve and serve our customers better.” Mr Robinson further stated.