Morobe show gets backing from Trukai

Trukai Industries has come on board this year announcing their support for the 61st Morobe Provincial Agricultural Show.

Trukai has assisted with the sponsorship of K110,000 in cash and in-kind support of over 1 tonne of rice for the singsing groups.

The cash donation will help the show committee with funding the agriculture exhibits and competitions.

Trukai’s support for this event signifies its commitment to fostering agricultural development through knowledge sharing, awareness, and cultural activities as a sponsor of the Morobe Show for over 30 years.

Trukai Industries chief executive officer Alan Preston described the Morobe Show as an excellent opportunity for the agriculture industry, farmers, and stakeholders to collaborate to develop agriculture and the local economy in Morobe Province.

“We are honored to be the Champion Sponsor of the Morobe Show as it is one of the highlights for us each year,” Preston said.

“Many people attend this event and it is a great opportunity to meet with people, most of whom are consumers of our product and who have grown up with the Trukai Brand.

“This year we have planned another exciting showcase of our agriculture concepts; there will be a display of the village sustainable livelihood concept which is an incorporation of irrigation rice and fish farming, and a poultry set up.”

Trukai won the best exhibitor title last year, claiming the top spot at the Morobe Show at the 60th Diamond Jubilee.

The industry would be maintaining that high standard in the upcoming event.

Morobe Show President Hans Mehl was grateful for the support stating it would help the committee in terms of the upkeeping of the show ground.

“As you can see at the showground this year, we are completing the new pavilion for agriculture, [and] without sponsorships like Trukai’s, we would not be in a financial position to go forward on that,” Mehl said.

“This has enabled us to improve the facilities as we are trying to put a big emphasis on agriculture as part of the show.

“As usual, the Trukai village will be a main attraction during the show with many different merchandise on sale, including the Trukai buckets and umbrellas, a mini rice plot demonstrating the different stages of rice planting, and many more exciting activities for the show goers.

The theme for this year’s show is ‘Sustainable Agriculture: Grow it’ and will be held on the 19th and 20th of this month.